5 tips to create a winning brand for your app

Many of you are working right now on your next big app idea. Thousands of lines of code, designs and sketches will get you to a point where you are ready to launch. What should you do next? Pick a name real quick and launch of course.

Wrong! Keep in mind there are millions of apps being created, published and downloaded everyday, you owe it to yourself and your potential users to an app-worthy name. That sweet name you had in mind? Yeah someone already thought of it first.

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A new website for a fresh new Ideaware

Boom, welcome to our new website

We’re thrilled to finally share it with all of you; this is the final piece of a fresh new Ideaware. We’ve been building it for a few months between client projects to reflect our new mission to build great products as a client-oriented agency.

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A Fresh New Ideaware

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Can you believe we are going to be 4 years old soon? Neither can we! It’s been a great journey and we are excited about walking the path ahead of us. Ever since we started, we’ve worked hard into building quirky, fun and fresh agency. 

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Happy New Year, what are your resolutions for 2014?

Happy New Year, what are your resolutions for 2014?

We wish you all a Merry Christmas!

We wish you all a Merry Christmas!

10 Things You (Probably) Didn’t Know About Ideaware


Ideaware is a dream we’ve built from scratch. Our team enjoys working with our clients to bring awesome solutions to their problems. Here are some things you probably didn’t know about us.

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The Shift to Responsive: Why We Are No Longer Building Desktop-only Websites

It’s no secret we are already living in a Post-PC era; with PC sales plummeting and tablet sales forecasted to reach over 100million this year responsive sites are no longer a fad or luxury, but a necessity. We started creating responsive websites early on, and with technology, frameworks and practices only getting better we’ve gotten quite damn good at it.

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10 Things We’ve Learned Building MVPs For Startups

As a web design and creative agency, we work with a lot of startups from Silicon Valley and around the world. Over the past few years we’ve helped startups create products from an idea to launch. Needless to say it’s also been a learning experience for us: learning the tricks of the trade, best SEO practices, user acquisition and engagement and every other nitpick and trick for a successful product.

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Why Digital Marketers Should Consider Latin America [INFOGRAPHIC]

Go Latin America!

So you’ve created an app; now why hasn’t anyone discovered it?

You’ve gone through the Apple’s app review process and patiently waited (sometime very patiently) for a green light. Your new app is now live. You look at your server logs — no explosive growth.

The 5 Temptations You Must Resist As A Startup Tech Entrepreneur

5 UX tips to make your next app awesome

Most Project & Task Management apps suck, so we built our own.

For the last couple of years we’ve been PM app orphans, moving from one app to the other trying to find that perfect app that fit our needs as the agency grew. Most of them have been useful at times but we quickly grew out of them. It sucked.

We quickly realized most of today’s PM apps are broken and poorly thought through. They might have beautiful, responsive interfaces with mobile apps to go along but at the end of the day they just wouldn’t cut it. The basic stuff just wasn’t there.

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